Boost Your Amazon Conversion Rate with good-quality images



Amazon conversion rates are crucial to the success of your online business. Getting shoppers to click on your product listing is only half the battle. All the traffic in the world doesn’t matter if no one is clicking “check out.” 

What is Amazon Conversion Rate
Your Amazon conversion describes your number of sales divided by your number of visitors. If your listing receives 200 visitors in the span of a month and you sell 50 units, your conversion rate would be 25%. 

Learning how to increase your Amazon conversion rate is key to both profits and ranking in Amazon search results. 
Below we will talk about how to increase Amazon conversion rates fast.

A Good Conversion Rate Kindles Amazon’s Fires 

Sales on Amazon hinge directly on a seller's ability to rank for relevant search keywords. Once your product is discoverable and purchased, its sales velocity naturally increases. This boosts your authority for those keywords, leading to higher conversion rates on Amazon. As sales grow, your e-commerce listing gains momentum like a flywheel, each aspect reinforcing the other—sales drive conversion rates, which elevate your Amazon ranking. Ultimately, customer satisfaction is pivotal; without sales, there's no conversion rate, underscoring the importance of appealing directly to customers in this e-commerce cycle.

Amazon Conversion Rate Versus PPC Conversion Rates–What’s the Difference? 
E-commerce sellers using PPC advertising typically achieve a 2.81% conversion rate, much lower than the average Amazon seller's nearly 10% PPC conversion rate. This discrepancy reflects the dynamic between sellers and prospective buyers: with PPC ads on Amazon, sellers actively engage buyers. Understanding this, Amazon sellers anticipate spending on PPC during product launches and throughout their lifecycle, despite the potential cost.

 


How Do You Measure Conversion Rate?
Your Amazon conversion rates are calculated by dividing the total number of sales by the number of times people visited your listing, including return visitors. That will give you a percentage, which is your conversion rate. Keep in mind, however, that when looking at your online business’s performance, you might also have many other ways to interpret customer conversions.:Adding a product to the cart;Shares on social media;Email sign-ups captured by advertising funnels.Many, many more… 


How to Increase Your Amazon Conversion Rate 

 

1.Sign up for FBA
2.Optimize Your Content
3..Highlight Your Brand with Amazon Stores
4.Take Advantage of Amazon A+ Content 
5.Here’s a Quick Optimization Checklist of images


For the main image, make sure to show the entire product on a pure white background.

Show every side of your product: This can help make the customer feel as if they have an understanding of the whole product and not just the part you’re comfortable showing them.

Show your product being used. This helps give shoppers an idea of how they can use the product and understand its functions. 

“Lifestyle” images help prospective buyers see the value in a product that matches a desired way of life through branded images. 

Increasingly, 3D rendered (computer-generated) images are becoming more common. They help the product “pop” off the screen. 

Ensure that your title, bullet points, product description, and back-end keywords are all optimized for the search terms (keywords) you’re targeting. 

Focus on getting customer reviews for your Amazon products. The social proof that you receive from good reviews makes it much more likely that prospective customers will press the buy button. 

Increasing Your Conversion Rate is Easier with Hellowhite Design Studio

In the rapidly evolving e-commerce market, boosting your Amazon conversion rate requires proactive effort. Developing a structured business plan ensures you focus your efforts effectively. Partnering with an Amazon Product Photographer is crucial for optimizing your product presentation. As online marketplaces expand, adapting to new challenges and opportunities is essential for sustained success.Come and optimize your listing images with us.https://hellowhitedesign.com/pages/portfolio

 


Leave a comment

Please note, comments must be approved before they are published

Deze site wordt beschermd door recaptcha en het privacybeleid en de servicevoorwaarden van Google zijn van toepassing.