Amazon is enhancing brand visibility with new tools. A+ Content helped brands showcase their values with rich visuals, and now Amazon Posts takes it further. This latest feature could be crucial this holiday season.So, what is Amazon’s latest advertising experiment, and how can you use Amazon Posts to supercharge your sales on the platform?

What Are Amazon Posts?

Amazon Posts is Amazon's new tool for integrating social media with online retail. It allows brands to promote their products and stories through images and captions.

Amazon describes it as:

“Posts is an image-based browsing experience where shoppers can explore brand-specific feeds or browse by category to discover products. Each post links to product detail pages, making them shoppable.”

In a nutshell, it functions like Instagram for Amazon. Brands can create and publish content on their brand feed, and posts may also appear on product detail pages, category feeds, and related product feeds. Amazon’s algorithm determines the visibility of posts outside the brand feed.

Just like any other social media platform, Amazon Posts lets brands share inspiring stories, educate buyers about their products, and much more – all for free. As far as online selling is concerned, Amazon’s new social media and e-commerce hybrid show a lot of promise.

Online retail meets social media with Amazon Posts

Since the service is free, Amazon Posts should be part of every brand’s marketing and advertising strategy. Amazon Posts has been designed in a way that customers will notice them at different parts of the purchasing process.

For now, Amazon Posts appear in four locations:

Product details page

Related product feed

Category feed

Brand feed

On product detail pages, they appear as a carousel that customers can swipe through. Whenever a customer taps on a post, they are redirected to a feed with related posts. When customers tap on ‘Show product,’ they are redirected to the product listing. Each Amazon post is also tagged with the relevant categories, and customers can tap on the tags to access the category-related feed. 

This has the potential to become an incredibly powerful advertising tool because Amazon Posts can also appear in carousels on related, competitive product pages. If you create engaging content, there’s always a chance that you can poach your competitor’s customers! 

Remember, unlike traditional social media, people using Amazon are there to buy a product. While Amazon Posts may not have the same number of impressions, it guarantees better clicks and conversionsthan social media.

Unfortunately, you cannot target your Amazon Posts like an Amazon ad. For now, where your posts show up is decided by Amazon’s algorithm. 

What are successful Amazon Posts ？  
If you’re worried about what kind of content to create, or how to define your visual branding, take a page from an e-commerce store and just let the product speak for itself.Bold, eye-catching visuals are a powerful way to tell your entire brand story without saying anything at all. Sometimes, less truly is more.

Since the key to boosting product sales lies in products’ visual pull. Our professional imaging services will infuse your products with captivating visual appeal, ensuring you stand out in a crowded marketplace.Get High-quality images from Amazon Product photographer not only perfectly highlight your product features but also effectively grab the attention of potential customers. With help from Amazon product photogharphy services, you’ll significantly enhance your product’s attractiveness and brand image, driving impressive sales growth. Tell your brand story through stunning images and help achieve a sales breakthrough!

Increasing Your Conversion Rate is Easier with Amazon Photographer

In the rapidly evolving e-commerce market, boosting your Amazon conversion rate requires proactive effort. Developing a structured business plan ensures you focus your efforts effectively. Partnering with an Amazon Product Photographer is crucial for optimizing your product presentation. As online marketplaces expand, adapting to new challenges and opportunities is essential for sustained success.Come and explore your new journey in Amazon market with professional Amazon product photography!https://hellowhitedesign.com/pages/portfolio